International expert Carol Ann Scott at Te Papa

International Expert Carol Ann Scott

Making connections: aligning values to build audiences

Thursday 25th August 2011

Hinetitama, Level 4, Te Papa


This is a poutama rua | level two workshop aimed at those with some experience working in museums and galleries.

This will cover:

What values is the public seeking to satisfy with leisure? Where are the points of intersection between individual values and your museum’s core values? How can you use these points of intersection to build lasting engagement? 

This workshop looks at value from two perspectives; your museum’s core values and the values that people are trying to satisfy with leisure. Together, we will explore how to build audiences using the common ground where these values intersect.

Along the way, we will define ‘value’ and discuss why museums are ‘values’ brands. We will look at research that explores what values people attribute to museums, what values people are individually seeking to satisfy with leisure and where museums are located in terms of leisure choice. We will explore how to determine the value and purpose of your museum and the unique impact that your museum can have in the lives of individuals and communities.

9.30- 10:00 a.m.  Coffee and welcome

10 -10:45 a.m.      Keynote: A question of value: aligning values to build audiences

10-11:30 a.m.       Activity: To what end -identifying your museum’s core values

11- 11.45 a.m.     Coffee break

11 – 12:45 p.m.     Activity: Making connections- how your museum can address

                                   the values that people are seeking to address with leisure

12- 13:30 p.m.      Report back

The presenter   

Carol Ann Scott.

The workshop is planned and facilitated by Dr Carol Scott, formerly Manager of Evaluation and Audience Research at the Powerhouse Museum and Founding Director of Carol Scott Associates, an international museum consultancy based in London, UK. Carol has worked with federal and state governments, developing performance indicators to measure the value of museums. Her current focus is working with museums to identify and use their value for building sustainable relationships with the public, stakeholders and government. She publishes widely with recent articles in Museum Management and Curatorship, Cultural Trends and the Journal of Museum Education and is in demand as a thought leader, conference presenter and facilitator. Recent work includes coordinating the successful bid for London’s non-national museums to become an official partner in the 2012 Cultural Olympiad and consultancies with the Museum of London, Vasa Museum in Stockholm and Vapriikki Museum Centre in Finland.

Who is it for?

This is an intermediate level workshop which gives representatives from museums, art galleries, heritage organisations, the arts and cultural sector, iwi organisations to learn more about what values the public is seeking to satisfy with leisure.

How do I sign up?

The cost of this workshop is $50 to be paid on the day. To register please contact Sally August on freephone 0508 678 743 or email Please register ASAP.

What else do I need to know?

Bring a pen and paper to take notes. Coffee breaks will be provided. Please be aware that your photo may be taken during the workshop, and photos may be used for National Services Te Paerangi purposes.